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Social Media Questions
What is the difference between organic and paid social media?
Organic social media refers to non-paid posts and interactions with followers. Paid social media involves using paid advertising (e.g., Facebook Ads, Instagram Ads) to reach a targeted audience and promote specific content or products.
What are social media algorithms, and how do they affect my posts?
Social media algorithms prioritize content based on relevance, engagement, and the type of media. Understanding these algorithms helps you create content that is more likely to be seen, such as posts that spark engagement (comments, shares) or using the right hashtags.
What is the difference between a boosted post and a Facebook Ad
The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. Boosted posts are created with just a few clicks, whereas other social ads require a few more advanced steps to get your campaign underway. A boosted post is simply a social post to which you add some advertising dollars to expand its reach or increase engagement. Social ads allow brands to create call-to-actions, and offer more formats and ad objectives than boosted posts do.
How often should I post on social media?
Posting frequency depends on the platform and your goals, but here are some general guidelines:
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Instagram/Facebook: 3-5 times a week
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Twitter/X: 3-10 times a day (due to its fast-paced nature)
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LinkedIn: 2-3 times a week
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TikTok: 3-5 times a week
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Pinterest: 5-10 times a week
What platforms should I focus on for my social media strategy?
The platforms you should focus on depend on your target audience. Commonly used platforms include:
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Facebook (for a wide range of demographics)
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Instagram (for visual-based content, younger audiences)
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Twitter/X (for real-time updates and conversations)
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LinkedIn (for B2B, professional networking)
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TikTok (for creative, short-form videos)
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YouTube (for long-form video content)
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Pinterest (for lifestyle, fashion, DIY)
Media Buying Questions
What is media buying?
Media buying is the process of purchasing ad placements across various platforms—such as TV, radio, print, digital, and outdoor—to effectively reach a target audience. It involves selecting the best channels, negotiating rates, and optimizing campaign performance
Why should I use a media buying agency instead of handling it myself?
Agencies have expertise, industry relationships, and access to tools and data that can help secure better rates, placements, added value and overall results. They also save you time and ensure your budget is used effectively.
How does media buying differ from media planning?
Media planning involves strategizing and deciding where, when, and how ads will run to achieve your goals. Media buying is the execution of that plan—purchasing the ad spaces and negotiating the terms.
What types of media do you buy?
We handle traditional media (TV, radio, print, and billboards) and digital media (social media, streaming platforms, search engine ads, and programmatic ads).
How do you ensure my ads reach the right audience?
We use market research, demographic data, and advanced targeting tools to identify the best placements for your ads. Digital campaigns also allow precise targeting based on factors like location, interests, and online behavior.
What factors influence the cost of media buying?
Costs vary based on the platform, audience size, geographic reach, time of year, and ad format. We’ll work with you to create a plan that aligns with your budget.
Can I track the performance of my ad placements?
Yes! We provide detailed reporting to show how your campaigns are performing, including metrics like reach, impressions, clicks, and conversions.
Digital Advertising Questions
What is digital advertising?
Digital advertising refers to promoting your business online through platforms like Google Ads, social media, streaming services, and websites.
What platforms do you specialize in?
We specialize in advertising on Google, Facebook, Instagram, LinkedIn, YouTube, and programmatic platforms.
How much does digital advertising cost?
Digital advertising costs depend on your goals, audience, and platform. We can help you design a campaign to fit your budget while maximizing results.
How do you create a digital advertising strategy?
We start by understanding your goals and target audience. Then we select the right platforms, create compelling ad content, and continuously optimize campaigns to ensure they perform.
Do you handle social media advertising?
Yes, we create and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and YouTube, tailored to your business goals.
Creative Marketing Questions
How can graphic design benefit my local business?
Graphic design creates visually appealing and cohesive branding across all your marketing channels. A professionally designed logo, marketing materials, and digital content ensure your brand is instantly recognizable and leaves a lasting impression. Effective and creative graphic design communicates your values and services clearly, attracting more customers and building a strong brand identity.
Why is graphic design important?
It organizes information to help deliver a message in the most impactful way possible. When you combine the right image, a well-written headline, professionally executed in a well-established package, then BOOM! The message hits its target.
Why is brand photography important for my local business?
Brand photography helps your business stand out by visually telling your story in a professional and authentic way. High-quality, consistent imagery establishes credibility, builds trust with your audience, and makes your business more memorable. In today's digital world, visuals are often the first impression customers have of your business, whether it’s on your website, social media, or marketing materials.
What role does videography play in marketing my business?
Videography allows your business to connect with your audience on a deeper level by showcasing your personality, products, or services in a dynamic and engaging format. Videos can explain complex ideas, evoke emotions, and create shareable content for social media. With platforms like YouTube, Facebook, Instagram, and TikTok prioritizing video content, it's an essential tool for increasing visibility and driving customer engagement.
How do creative marketing services like these work for a local business specifically?
For local businesses, creative marketing helps you resonate with your target audience by highlighting your unique brand story and style. These creative marketing services create personalized, high-impact content tailored to your audience's preferences and help you showcase your local brand and personality.
How do I know which creative marketing services are right for my business?
Our marketing agency will begin by understanding your business goals, target audience, and existing branding. From there, we recommend services like brand photography, graphic design, or videography based on your needs and budget. For example, if your business thrives on social media, a mix of engaging videos and bold graphics might work best, whereas a service-based business may benefit from professional photography and print materials.
Streaming (CTV/OTT) Advertising
What is CTV/OTT advertising?
CTV (Connected TV) and OTT (Over-the-Top) advertising deliver ads through internet-connected devices. CTV refers to ads shown on smart TVs or streaming devices like Roku and Fire TV, while OTT refers to content streamed on platforms like Hulu, YouTube, or Peacock, bypassing traditional cable.
How does CTV/OTT advertising differ from traditional TV ads?
Unlike traditional TV ads that air to broad audiences, CTV/OTT ads use advanced targeting to reach specific audiences based on demographics, interests, location, and viewing habits. Additionally, CTV/OTT ads are not tied to broadcast schedules and can be served on-demand.
What are the benefits of CTV/OTT advertising?
Precision targeting: Reach your ideal audience with detailed criteria.
Measurable results: Access real-time metrics, such as impressions, views, and conversions.
Flexible budgets: Advertise at a fraction of traditional TV costs.
High engagement: Engage with audiences during premium, on-demand content.
Who can I target with CTV/OTT ads?
You can target audiences based on:
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Demographics (age, gender, income)
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Location (local, regional, or national)
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Viewing preferences and behaviors
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Specific interests or life events
What platforms support CTV/OTT advertising?
We work with major platforms like Hulu, Roku, Amazon Fire TV, YouTube, Peacock, and many others to place your ads where your audience streams content.
How much does CTV/OTT advertising cost?
Costs vary depending on the platform, audience size, and campaign goals. CTV/OTT typically uses a CPM (cost-per-thousand impressions) model, and we can help tailor campaigns to fit your budget.